(Download Book)->Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Writen By Karen J Freberg

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications

By : Karen J Freberg

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Book Synopsis :

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication--from PR, advertising, and marketing, to non-profit advocacy--gives you a broad base of knowledge that will serve you wherever your career may lead.

Book Detail :

Author : Karen J Freberg

Pages : 336 pages

Publisher : Sage Publications, Inc

Language :

ISBN-10 : 1506387101

ISBN-13 : 9781506387109

 

Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.

Supporting : PC, Android, Apple, Ipad, Iphone, etc.

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